
For people running a service business on their own
Simple, practical tools that help you see what’s really going on in your business, so it gives you more money, more time and more choice.
For people running a service business on their own
Simple, practical tools that help you see what’s really going on in your business, so it gives you more money, more time and more choice.
Most of us went self-employed to do the work we love, not to run a business. So the business bit gets squeezed in around everything else.
You know they matter, so they sit on the to-do list. And sit there.
Prices, numbers, the decisions you keep putting off for another day.
So much you could look at, it’s easier not to look at any of it.
Some bits you’ve mastered.
Some bits you know could work a whole lot better.
That’s OK.
That’s where I come in.
Start here · Free
You know what you charge. But do you know what you really earn once the travel, admin, prep and costs are counted?
Find your true hourly rate in five minutes, whether you work by appointment, run classes or sell packages.
Free · Private · Takes 5 minutes

More money and more time give you choice. You could:
Work fewer hours
Have weekends that feel like weekends
Spend more time with family and friends
Worry less when a surprise bill lands
Say yes to spontaneous days out
Grow your business, if you want to
New · Knowing Your Business · Part one
See your business the way your clients do, and find out exactly where they’re getting stuck.
A six-stop guided journey you work through at your own pace, on your phone, tablet or computer. At every stop you’ll become your ideal client, look at your business through their eyes, and notice what they notice.
Stop 1
Who is your perfect passenger?
Stop 2
How do people find you?
Stop 3
The roundabout
Stop 4
Taking the first step
Stop 5
On board
Stop 6
The last stop
Includes seven in-depth lessons, your Perfect Passenger Profile, a summary for every part, your whole-journey evaluation and the Knowing Your Business Coaching Guide.
Founding price
£47
Going up soon


About me
I’ve run my own businesses since 2000, first as a fitness instructor and then, from 2012, my own Pilates classes. Suddenly I wasn’t just teaching. I was the decision maker, marketing team, accounts department and health and safety manager too.
I’m naturally curious. I notice things, ask why?, and look for the underlying cause rather than patching up the symptoms. The subject has changed from bodies to businesses, but the way I think hasn’t.
Read my full storyMore money. More time. More living.
A business that works better for you and the life you want to live.

