Knowing your clients

Hi, I'm Nikki, a Business Diagnostics Consultant & Coach.
I founded The Business Diagnostics Consultancy to help established small business owners, like you, identify underlying problems and reduce the day-to-day issues taking up too much bandwidth in your head, taking up too much precious time and eating into your profits.
Why?
Because you’re brilliant at what you do, and you may have been winging the business bit. And that’s OK.
Some bits you’ve mastered. Some bits you know could probably work a whole lot better.
That’s where I come in.
I help you take a proper look at how your business is working, understand what could work better and decide what action to take.
Make more money
Save time
Simplify the complicated stuff
And continue building a business that works brilliantly around the work you love doing and the life you want to live.
Because the point of building a successful business isn't just to have a successful business.
It's what that business allows you to do with your life.
More money + more time gives YOU CHOICE
You can choose to:
Work fewer hours
Take more holidays.
Have weekends that actually feel like weekends.
Spend more time with family and friends.
Say yes to spontaneous lunches, days out, trips and hobbies.
Pay for things that make life easier or more enjoyable.
Save, invest, improve your home, travel or treat yourself.
Grow your business if you want to.
Feel less pressure when an unexpected bill appears.
Have the freedom to decide how you want your life and business to look.

However much you love your job, you love your family and friends more.

A series of questions and practical exercises, investigating five areas of your business:
Knowing your clients
Knowing your services
Knowing your numbers
Knowing your resources
Knowing your processes
Knowing Your Business gets you looking at your business, checking what's actually happening and noticing things you may have stopped seeing.
You could uncover wasted time, unnecessary costs, missed opportunities, things you've outgrown and problems you hadn't realised were there.
By the end, you'll know your business better and have a clearer picture of what you might want to improve.
See what is really happening across your business
Recognise what’s working well and what could work better
Spot gaps, inefficiencies and unnecessary complexity
Uncover where you may be wasting time or money
Notice opportunities you may have missed
Decide what deserves your attention
Make more informed decisions about your business
You know your business. You work in it every day.
But when you’re busy doing the actual work, it isn’t always easy to step back and see what’s really going on. Things become familiar, you keep doing them because that’s how you’ve always done them and you may not notice when something has stopped working as well as it once did.
Knowing Your Business gives you a structured way to take a proper look. Through questions and practical exercises, you’ll investigate what’s happening across your business, question why things are being done the way they are and notice things you may have stopped seeing.

This isn’t a business plan, generic checklist or one-size-fits-all assessment. It’s a practical business self-diagnostic tool that helps you understand your business better and make more informed decisions about what, if anything, needs to change.
Stop guessing what your business needs and start by understanding what is actually going on.
Take a fresh look at your business with Knowing Your Business at the special launch price of £47.
Knowing Your Business gives you the opportunity to stop, look and question.
What’s working well? What’s become harder than it needs to be? Are you wasting time or money without realising it? What have you outgrown? And what might you be missing simply because you’re too close to see it?
You might be surprised by what you discover when you really get to know your business



I’ve been running my own businesses since 2000.
I jumped from life as a Deputy Health Club Manager, working shifts, weekends, bank holidays and even Christmas Day, because I decided there was more to life than working unsociable hours for not much money, with someone else’s rules.
I’d qualified as an Exercise to Music Instructor in 1998, so becoming a self-employed Fitness Instructor seemed like a good idea.
The turn of the century was huge for me. Not only did we have Y2K and the end of the world to worry about, I’d left my job and was essentially unemployed.
Thankfully, it worked out. 😂
I spent many years teaching in local health clubs and leisure centres before specialising in Pilates and starting my own community classes in 2012.
Suddenly I wasn’t just teaching.
I was the decision maker, marketing team, accounts department, health and safety manager and social media team. I was responsible for everything.
Even with an educational background in Business Studies, the learning curve was steep. I followed business coaches, kept learning, completed numerous additional qualifications, taught my classes and raised two children, who are now adults themselves.
And somewhere along the way, I built the freedom I’d been looking for when I left that health club all those years ago.
Recently I realised there was a common thread running through all the different work I’d done. I’m naturally curious. I notice things, ask WHY?, investigate what’s actually going on and look for the underlying cause rather than simply dealing with the symptoms.
The subject may have changed from bodies to businesses, but the way I think hasn’t.
And that’s how The Business Diagnostics Consultancy came about.
Stay in touch
I’ll send you useful questions, ideas and things to think about that might help you see your business a little differently and spot things that could work better.
More Living
A business that works better for you and the life you want to live.