Knowing Your Business · Part one
Knowing Your Clients
See your business the way your clients do, and find out exactly where they’re getting stuck.
A six-stop guided journey for people who run small service businesses.
Founding price. Going up soon.
Founding Price
Does this sound familiar?
You’re brilliant at what you do. So why isn’t the diary fuller?
You post, share and advertise, then cross your fingers and hope the right people notice.
People look at your website or page, then disappear.
Enquiries go quiet before anyone books.
Clients come once, seem to love it, and you’re never quite sure why they don’t come back.
You know you’re good at what you do, but the business side doesn’t feel as easy as it should.
None of this means you’re doing a bad job. It usually means you’ve been looking at your business from the inside, while your clients see it from the outside.
How it works
Walk in through the front door, the way your clients do
Each of the six parts follows the same three steps. You start with what you think happens, then go and see for yourself as your ideal client, and put the two side by side.
What you expect
Start with how you think things work today, using your own instincts.
What you find
Become your ideal client and go and look: search, enquire, book and arrive, just as they would.
What you notice
Put the two side by side and see what jumps out. That’s where the real insight is.
It’s thought-provoking, not a test. There are no right or wrong answers, just honest ones.
Six stops on the BDC Bus
Follow your client from the first time they hear about you to the moment they tell their friends
Stop 1
Who is your perfect passenger?
Get a clear picture of the client you’d love more of: what they want, what worries them, and the words they use.
Stop 2
How do people find you?
Search for yourself the way they would, and see what actually comes up.
Stop 3
The roundabout
Discover what keeps people going round and round, and what helps them choose you.
Stop 4
Taking the first step
Book or enquire as your client, and read what comes back through their eyes.
Stop 5
On board
See a first visit or session from your client’s side, from arriving to leaving.
Stop 6
The last stop
Find out what brings people back, and what gets them recommending you.
What you get
Everything you need to see it, understand it and act on it
The interactive journey
Six parts you work through on your phone, tablet or computer, at your own pace. Each part takes about 30 to 45 minutes, and you can stop and pick up where you left off.
Seven in-depth lessons
Why each idea matters, what’s really going on for your clients, the common traps, and how to put it into practice.
Your Perfect Passenger Profile
A one-page picture of your ideal client to keep by your desk and check every post, email and web page against.
A summary for every part
Download what you expected, what you found and the one thing you’ll change, ready to come back to.
Your whole-journey evaluation
Your smoothest and bumpiest stretches, the patterns in your answers, and a clear place to start.
The Knowing Your Business Coaching Guide
Every lesson in one beautifully designed, printable guide, with space for your own notes. Keep it, print it, scribble on it and come back to it whenever you need a nudge.
Is it right for you?
Made for people who love what they do
It’s for you if
you run a small service business, often on your own
you’re great at what you do, but the business side doesn’t come naturally
you’d rather understand your business than have someone else judge it
you like to work things out at your own pace, in your own time
It’s probably not for you if
you want someone to do it all for you
you’re after quick tricks rather than real understanding
Getting started
Three steps and you’re on board
1
Buy your place
Pay securely and you’ll get your login straight away.
2
Log in
Head to your course area on nicolabeard.com.
3
Start at stop one
Work through each part at your own pace, and download as you go.
Who’s driving the bus
Hello, I’m Nikki
I’ve been running my own businesses for 26 years, so I know what it’s like to be brilliant at your craft and still wonder why the business side feels harder than it should.
As a Business Diagnostics Coach, I don’t judge your business or tell you what you’re doing wrong. I help you look at it with fresh eyes, so you can see for yourself what’s working and what to change next.
Nikki x
Part of something bigger
The first part of Knowing Your Business
Knowing Your Clients is the first in a series that helps you look at every part of your business through fresh eyes. Start here, because if your clients’ experience isn’t right, nothing else will be.
Your place on the bus
Start seeing your business the way your clients do
Everything you need to find out where your clients are getting stuck, and exactly what to do about it.
Questions
Good to know
Do I need a computer?
No. It works on a phone, tablet or computer. Part 2 asks you to do a quick online search, which you can do on the same device.
How long does it take?
About 30 to 45 minutes for each of the six parts. You can stop whenever you like and carry on later on the same device.
Is it a video course?
No. It’s an interactive, written journey. You read, think, answer questions and download your summaries as you go.
Do I need to be in the UK?
No. It works for any service business. There’s one short section on UK data protection, which you can skip if it doesn’t apply to you.
What if I have a question along the way?
Email me at hello@nicolabeard.com and I’ll get back to you.
Ready to see your business the way your clients do?
Knowing Your Clients · Part one of Knowing Your Business